Ken Block’s 2021 Race Livery x “It’s a Living”

8 apr. 2021
121 294 Weergaven

Ken Block and Hoonigan have teamed up with internationally acclaimed artist and designer It’s a Living (real name: Ricardo Gonzalez) to launch an all-new art package for Block’s race cars for 2021. This time, though, Block and Hoonigan are launching it in an unprecedented way: revealing the art in its purest form, before it’s applied to any of his race vehicles.
Block has a long history of creating some of the most unique and distinct liveries in motorsports, with artist collaborations ranging from Death Spray Custom, Felipe Pantone, Troy Lee, and more. He’s undoubtedly raised the bar in automotive livery design - and done it in a unique way: tying into his history with street wear and footwear design trends. This year, Block aims to set the bar even higher, with a different approach to the process - pure art first, application later - starting with It’s a Living’s hand painted design on canvas. Then adapting those designs to Hoonigan’s apparel for an initial limited edition launch, and revealing the race cars at a later date.
“I’m in a really unique position this year, being free to partner with different manufacturers for race cars, Gymkhana vehicles, trucks, etc. So, instead of launching the new livery art on just one of those vehicles, we are launching the graphics in a different and significant way”, said Block. “The graphics we launch every year are really important to me, so I'm absolutely stoked to partner up with It’s a Living for this particular project. I’ve been a big fan of his art for a while; his mix of calligraphy and graffiti-drip style, blended with gradients and some graphic art styling, just really works for me. So we’re showing it off in its purest form first - then adapting them to distinct vehicles I am using shortly after.”
The project kicks off with Gonzalez' art hand-painted on a large canvas, which then translates to three unique product drops. The first drop, which includes a limited run of 100 high-quality prints, signed by both Block and It’s A Living, will be exclusively offered through NTWRK’s online retail app April 8th at 5pm PT. The product pack also includes a limited run of t-shirts (in both long sleeve and short) and a hoodie, with only 140 pieces of each item produced.
Known for painting vibrant, building-sized typographical messages, Gonzalez’ style is a departure from the sharp, angular liveries Block has leaned toward in his previous liveries. “I'm really stoked to be working with Ken. He's really relaxed and detail oriented,” said Gonzalez. “I’ve never had my art adapted to a car. It's one of the most amazing parts of this process to see how lettering can be adapted to objects. Racing comes from a more rigid style of graphics and this (design) is more fluid. It will be interesting to see people’s reactions and to see the art in motion.”
When asked about a debut date for the race car, Block hinted that a series of announcements will come in the following weeks regarding new partnerships. “The announcements and livery reveals will come later, obviously… I’m a race car driver, after all.” said Block. “We’ve got some big partnerships to announce very soon - some of which may surprise you. It’s going to be a rad and wild year!”

  • Wow interesting

    Ad NewmeAd Newme4 dagen geleden
  • Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

    Colin’s GoPro AdventureColin’s GoPro Adventure4 dagen geleden
  • Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

    Colin’s GoPro AdventureColin’s GoPro Adventure4 dagen geleden
  • Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

    Colin’s GoPro AdventureColin’s GoPro Adventure4 dagen geleden
  • Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

    Colin’s GoPro AdventureColin’s GoPro Adventure4 dagen geleden
  • Let’s spread the word to try to get Ken Block to go to automation in Wisconsin Dells and bring his car. Let’s also try and get his to go into the burnout pit. It’s on May 22/23 Wisconsin Dells automation

    Colin’s GoPro AdventureColin’s GoPro Adventure4 dagen geleden
  • Nice

    Lone RahatLone Rahat7 dagen geleden
  • That was great

    Koushik SarkarKoushik Sarkar7 dagen geleden
  • ❤️❤️❤️👌👌👌👌

    Ramandeep01Ramandeep0110 dagen geleden
  • Typically of artistic people they just scream "FLLLLLLOOOOOOOOGGG" Sure he nice guy. But let's be honest least import of cars is what wrap it has. Its changed easily enough

    Ryan PyroRyan Pyro13 dagen geleden
  • Hoonifox wrote that

    rebsquaredrebsquared16 dagen geleden
  • WE WALK WITH extraterrestrial being AN WE NO NOT.

    rebsquaredrebsquared16 dagen geleden
  • I wanna see ken drive the nurburgring, But obviously not in a car that's 1400hp. Thats a little dangerous.

    THE Lonely StonerTHE Lonely Stoner17 dagen geleden
  • Nice video

    Monirul hasanMonirul hasan19 dagen geleden
  • @3:10 I see a Rolls... Is there a story here too?

    honzhonz21 dag geleden
  • Imho the Gymkhana 3 Drip livery and Felipe Patone will never be beat and a 3rd place runner up is definitely Death spray

    ElevenHoursElevenHours22 dagen geleden
  • 🤣🤣🤣🤣

    lae eazylae eazy22 dagen geleden
  • His art style is kind of boring

    Andrew BerndtAndrew Berndt24 dagen geleden
  • Wai whatever happened to the Hoonifox?

    Jonathan MendiolaJonathan Mendiola25 dagen geleden
  • Sorry, what does it say lol

    мя нαρρу тяσℓℓмя нαρρу тяσℓℓ27 dagen geleden
  • See a lot of Volkswagen in the back...

    ConnorConnor27 dagen geleden
  • why did you sell your “dream car”?

    GildanBlankGildanBlank27 dagen geleden
  • Mexican design 🇲🇽😎

    Cruz Manuel AguilarCruz Manuel Aguilar28 dagen geleden
  • G. A. F. Sorry Ken

    BallzoutBallzout28 dagen geleden
  • My favorityte drift lively

    massimo xyzmassimo xyz28 dagen geleden
  • This is a well presented art show. I cannot wait to see what the car looks like! Also, daps to the camera crew and editing team

    Gone FishinGone Fishin28 dagen geleden
  • It will look better on a car

    Alex StaskoAlex Stasko28 dagen geleden
  • I recently did a painting called I called #MoonFlower with the same color scheme. Silver, 2 blues, a teal, pink. Cool turn out dude!! #WholeLottaDrip

    Mîköl PharleyMîköl Pharley29 dagen geleden
  • it's may be hint about some german car audi or vw eg

    Domantas JakubauskasDomantas Jakubauskas29 dagen geleden
  • Wanted a hoodie bad and went there and everything was gone super bummer! Everything from hoonigan that I like and try to get is always sold out. Guess I’ll stop trying lol

    Pug WhisperPug Whisper29 dagen geleden
  • Im still wait for hoonifox

    SxKallTodSxKallTodMaand geleden
  • 3:45 No carcaine when filming!

    Zachary ZimmerZachary ZimmerMaand geleden
  • RWB 911

    Lucas SoobramoneyLucas SoobramoneyMaand geleden
  • Electric Audi next

    noname 55noname 55Maand geleden
  • gotta get ten hundred for 2022 #tenhundred

    Justin LewisJustin LewisMaand geleden
  • usually they release shit at christmas. Plus race season started months ago.

    Jay SlimJay SlimMaand geleden
  • Hell yeah 🇲🇽 the Mexican touch💯💯💪🏾💪🏾🔥🔥

    Fintage693Fintage693Maand geleden
  • I f******* love it...

    Chase LunsfordChase LunsfordMaand geleden
  • this looks fkn rad! cant wait =)

    High AppreciationHigh AppreciationMaand geleden
  • SO there's no hoonifox?

    Charles MilburnCharles MilburnMaand geleden
  • I bet it's a Toyota too!!

    Stevie JoStevie JoMaand geleden
  • I wonder if Nick Swordson can shred. Should do an episode with Nick at the Yard. It wouldn't be unfunny or unentertaining.

    Michael John JonesMichael John JonesMaand geleden
  • Guess I'm the only one who thinks there was a very good reason this sort of design was left in the 80s/90s. I'll reserve judgement until I see it on a car but so far not keen. Just my opinion

    Rage against The mainstreamRage against The mainstreamMaand geleden
  • 🔥

    Do or DieDo or DieMaand geleden
  • Que cool como va agarrando forma todo su proceso!!!... 👌🏼👌🏼👌🏼👌🏼💯💯💯💯🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽

    Xanders WayneXanders WayneMaand geleden
  • I'm certain Blake Wilkey enjoys your new color palette...

    Joseph GlazierJoseph GlazierMaand geleden
  • Best of luck with everything. You are awesome.

    Pistol PetePistol PeteMaand geleden
  • Cossie V1 was very well suited in that time! RIP Ken Block keeps the BMW art cars vibe living.

    William HayashiWilliam HayashiMaand geleden
  • Letttt goooooooo can't wait for the new cars

    Jonathan SeberaJonathan SeberaMaand geleden
  • Soo this years merch gonna be extra fire I see

    Geordie FifieldGeordie FifieldMaand geleden
  • "Cut to the cars and merch!" That's what I want to hear. :)

    SlotmechSlotmechMaand geleden
  • Ken left Ford? Please god don't let it be volkswagen 😑

    JakeJakeMaand geleden
    • Hes getting an electric audi sry bro

      noname 55noname 55Maand geleden
  • Did I miss something?? What’s the story with that orange VW bug in the background?

    TannerThomlisonTannerThomlisonMaand geleden
    • that's the ScumBug from Hoonigan series

      Adrian KaballeroAdrian KaballeroMaand geleden
  • So the so the fox body mustang is outa the picture?? It looked sick as fuck, would love to see it come to life.

    BL00D H4NDBL00D H4NDMaand geleden
  • liked; this video didnt show up on my suggestions until today. wtf is going on with youtube lately!?!!

    Jay EnnJay EnnMaand geleden
  • Imagine a Ed Hardy style livery

    Stroller-JoeStroller-JoeMaand geleden
  • When Ken popped on screen his stare was so intense I felt like I was being yelled at by a crack head lol damn still my hero but whoa!

    Josh GotterJosh GotterMaand geleden
    • He looked tweaked

      Phillip HowardPhillip HowardMaand geleden
  • I’m feeling a Subaru announcement coming... catching gymkhana 2-3 vibes

    Josh GotterJosh GotterMaand geleden
  • I’m thinking VW Audi is his next car sponsor

    Logan Van De GraaffLogan Van De GraaffMaand geleden
    • spot on electic audi with sportquattro styling

      noname 55noname 55Maand geleden
  • Anyone got some odds made as to the partner? I'm thinking 3:1 on Toyota, 5:1 on Subaru, Hyundai, or Audi, 10:1 Chevy, BMW, Volkswagen, Dodge, 35:1 Aston.

    Grant KingGrant KingMaand geleden
  • Like the new livery ken it looks sick😃👍

    Callum BurtonCallum BurtonMaand geleden
  • Good video ken😃👍

    Callum BurtonCallum BurtonMaand geleden
  • Why did he leave FORD ??? He WAS FORD !!!

    Ralph VRalph VMaand geleden
  • How could Ford possibly let Ken Block walk away

    Raine Harkins ProductionsRaine Harkins ProductionsMaand geleden
  • As an Adidas fan my dream is that you guys do a Hoonigan x Adidas collab, I think they'd sell pretty well too. Would be sick to see limited edition shoes to match Ken's new liveries

    Bearrett 50 KalBearrett 50 KalMaand geleden
    • Not sure he would collab with Adidas, considering Ken started his own shoe company back in the day. It's called DC Shoes, ever heard of 'em?

      Jonathan PorterJonathan PorterMaand geleden
  • Awesome

    by ARATHby ARATHMaand geleden
  • bring the hoonicorn back!!! ken you were great in that monster

    Chris KelkChris KelkMaand geleden
  • 📞 call a doctor this is 😲SICK😲

    KENNY LadKENNY LadMaand geleden
  • I'm still giggling when I see a new Ken Block video of him not sponsored by any car manufacturer, especially Ford or Subaru. Buwhahahaha my boy Ken got canceled lol.

    Your Mother should of swallowedYour Mother should of swallowedMaand geleden
    • @Jonathan Porter Ford Dropped Ken, get that clear !!! He had Hoonifox and a new Hoonicorn in the works. Millions lost!!! Let's see if we can trigger a response from Ken. I've been using #DropKenBlock with every Ford post I see for 4yrs straight. Ken is a douche bag human, straight up !! So I will jump for joy when I say this again, Ken got Canceled!!!

      Your Mother should of swallowedYour Mother should of swallowedMaand geleden
    • Ken Block, cancelled!? I don't think your understanding of that word, and the context you're using it in, is correct. Just because he decided not to renew his contract with Ford, so he could be a free-agent instead, doesn't mean he got cancelled. Far from it, in fact. Now he has the open option to work with whatever company he wants to. Did you even watch the video? Clearly he's anything but cancelled.

      Jonathan PorterJonathan PorterMaand geleden
  • gymkhna 2 is the best of gymkhana

    Creeper carCreeper carMaand geleden
  • The troy lee design was better in my opinion

    Nicky SnaithNicky SnaithMaand geleden
  • Arriba Durango!! Saludos desde Milwaukee Wisconsin hasta Bermejillo Durango! Un día volveré te lo juro! ❤️❤️ mucho orgullo!!

    Jared RegisJared RegisMaand geleden
  • What happened with ford

    xbyly87xbyly87Maand geleden
  • Mantap ngabb suka warnanya!

    Hazmi ArfiansyahHazmi ArfiansyahMaand geleden
  • Cool new approach. The decision to go with limited, streetwear-esque, high end merch, makes a lot of sense.

    Droop DownDroop DownMaand geleden
  • Шш

    Коля МорозовКоля МорозовMaand geleden
  • Dope.

    Edward KwakEdward KwakMaand geleden
  • I always thought a livery was a stable. Turns out it's a uniform. And there's a "livery stable" lol.

    Brad ABrad AMaand geleden
  • Let's goooooooooooooooo

    Shain ClarkeShain ClarkeMaand geleden
  • Awesome!

    Knight CustomsKnight CustomsMaand geleden
  • Sorry to ask, but what happened to the hoonicorn? Or are you just keeping it a secret?

    Jay WalkerJay WalkerMaand geleden
  • Show us the car!!!!!

    Alex StrongAlex StrongMaand geleden
  • god block, very god

  • We no the car.

    Juju GohardJuju GohardMaand geleden
  • I’m assuming this isn’t being sold through Hoonigans store since of the relocating?

    DeverouxeDeverouxeMaand geleden
  • I wanna see melting popsicle and doughnut merch from this guy. You guys love doughnuts obviously 🍩.

    DeverouxeDeverouxeMaand geleden
  • I still consider the Gymkhana Subaru as the Top-Tier livery

    rsanjurrsanjurMaand geleden
  • Hey♥️👍

    Letboilen HaokipLetboilen HaokipMaand geleden
  • Would love to get some but I can’t cuz I’m in the uk and were out of Europe and it’s just a joke to order things outside of Europe and even Europe ! Please help with this hoonigian

    amendamendMaand geleden
  • I NEED IT!!!

    Rage QuitRage QuitMaand geleden
  • That shade of purple is visually pleasing

    sir darkness the fourth king of the treessir darkness the fourth king of the treesMaand geleden
  • I think Rabbit or Golf when seeing these colors and style

    Brandon AbbottBrandon AbbottMaand geleden
  • What does it say?

    Jacob MyersJacob MyersMaand geleden
    • @Ken Block that’s so sick, I need the shirt asap.

      Jacob MyersJacob MyersMaand geleden
    • Tire Slayer

      Ken BlockKen BlockMaand geleden
  • It’s identical colors and everything to early 90’s Kawasaki graphics

    Keith MceuenKeith MceuenMaand geleden
  • I am going to be all over this merch when it drops. That painting is going on my body 👌🏽

    Brandon DianeBrandon DianeMaand geleden
  • So what about that bug in the backround??????

    Joel HenegerJoel HenegerMaand geleden
  • I’m hoping he goes Subaru or Porsche

    Kelly PriiceKelly PriiceMaand geleden
  • Is Scotto actually Burt Kriesher?

    LikwidFoXLikwidFoXMaand geleden
  • Congrats.

    J ayJ ayMaand geleden
  • Ken I need a 10XL shirts do or will you have that willing to work something out if I need to buy multiple

    doug swaimdoug swaimMaand geleden